BBC Ideas
You're Doing It Wrong

The idea

We pitched a series of short films to BBC Ideas, taking a playful look at topics that people might be surprised to realise they don't know that much about. The films had to fit the style of the platform, but we also wanted to really draw out the surprising, informative element.

The creative

We went with a bright, quirky style for the films, so that they were incredibly easy to digest and the content was brought to the front. We also worked closely with experts and academics to make sure we were highlighting the most interesting facts.

Results

1st

Views on the BBC Ideas site (more with social media)

Two of our videos are the most-viewed ever on the platform

1.5m

The work

We developed, researched, and pitched all the topics we covered. We sourced the right experts and academics, who helped us with the scripts. We then shot in a studio using a variety of props and key talent, editing and grading in-house.

Our note

This was the start of a great ongoing relationship with the BBC. We made three videos initially from our first pitch, and were then commissioned to make a further three. The films were the highest performing ever on the site.

Behind the scenes

The team

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Testimonials

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
— Name Name | BBC Ideas

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