adidas LDN had created a campaign to democratise running — to help everyone see they can run, and that ‘fast’ isn’t just for the pros. Fast is a feeling, and it’s personal.
We wanted to bring out the ‘personal’. We made 3 short films, in which runners told their own stories about their mental health, their sense of community, and their version of ‘fast’.
Views, much higher than adidas' target.
Likes, again exceeding adidas' target.
Higher engagement than the initial projection.
We found and cast our runners, and pitched their particular stories to adidas. To make sure the films felt personal, we worked closely with the talent, bringing it all together to some tight deadlines.
The goal was to tell the runners’ stories, so we’re glad we achieved something as raw and authentic as running feels. It’s great to see that the videos had an impact on people and that’s reflected in the results.
Working with Objekt is always a positive experience. They brought a fresh approach to our storytelling and their willingness to engage in ongoing collaboration on projects is reassuring as a client and ultimately is reflected in the high quality of content they deliver.