Snapchat
StevoTheDadMan

The idea

As a Snapchat content production partner, we developed a reality show with Snapchat legend StevoTheMadMan. The series follows Stevo and his chaotic family life - dealing with challenges, pranks and other general family madness.

The creative

Each episode features a single task involving Stevo's family. Each one chosen to give the most laughs and natural moments between the family. The camera acts as another person in the room - something they can interact with.

Results

1st

Views on the BBC Ideas site (more with social media)

Two of our videos are the most-viewed ever on the platform

1.5m

The work

We developed, produced and edited the series across four weeks - picking ideas we knew we could do in and around Stevo's house. From cooking to skiing, rat catching to pregnancy we had it all.

Our note

These first episodes of STDM received a great response across social media. It has been such a great feeling for everyone involved, from all the production staff to Stevo himself.

Behind the scenes

The team

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Testimonials

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
— Name Name | BBC Ideas

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