Title about this long
This body copy will be relaxed, kind of chatty. We don't have to use particularly rigorous sentence structures — write like you would to a friend, or in a casual-ish email. A paragraph will be about 4-6 lines long, and you don't want the blog as a whole to be longer than about 400 words. This paragraph here is 60 words.
Break up ideas into digestible pieces, and sub-head them where necessary, as in the section below. Use sentence case in titles, i.e. Cap lowercase, not Cap Cap. It's less corporate, but I think somehow more authoritative. The authority of self-assurance.
Sub header in sentence case
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
