YoungMinds
Act Early

The brief

YoungMinds wanted to make a campaign video and social content for their #TellOfsted campaign, encouraging Ofsted to take more consideration of mental health and well-being in UK schools.

The idea

We wanted to spotlight some real-to-life examples of mental health issues in school, placed up against ideas of what might make a school great. We came up with a personal, intimate style, focusing on four key stories.

The results

21k

Views, in the first two weeks on social media

Engagements, and lots of valuable discussion online

560k

The work

We made a 2 minute campaign film for YoungMinds, as well as a number of social media assets. We cast the talent, researched, scripted, and realised the stories that we thought would have most impact for the campaign.

Our note

The campaign sparked some really valuable and interesting conversations online about mental-health in schools. It was great — and very moving — to see how the examples we were drawing on hit home for people.

Behind the scenes

The team

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Testimonial

Objekt created an amazing campaign video that’s reached hundreds of thousands of people and had a huge impact. They were a pleasure to work with and we can’t recommend them highly enough.
— Nick Harrop | YoungMinds

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