Yoto wanted two short videos — a ‘how to’ and a brand film. They had to do the job of explaining the Yoto storytelling product, as well as laying out a consistent visual style.
We wanted to create a visual style that would be the foundation of Yoto’s marketing. We went with a really playful, cinematic mode, reflective of the vividness of kids' imaginations.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
We spec'd a full creative vision, including casting and building the set. We made two films, plus a set of stills, and cut down and reformatted the films so they could be used across platforms.
It was great to be able to shape a brand’s visual identity, and be given such freedom to play with it. The product really lent itself to a bright and refreshing style, so we really ran with that.
Working with Objekt was a thoroughly enjoyable experience all-round. Not only are they a genuinely lovely bunch of humans, their creativity and work ethic is second to none. They also really know how to squeeze a lot out of a budget. The result was two films that surpassed our expectations, and that have been successfully building brand awareness, and ultimately driving impressive sales.
