Hasbro challenged us at Objekt to create a punchy video for their new board game: Cluedo Liars. Collaborating with PrettyGreen, we developed a bold concept that would punch through the noise.
Inject humour with Line of Duty's Martin Compston. The concept portrayed Martin, hilariously obsessed with Cluedo Liars, blurring the lines between himself and his Line of Duty character, DI Steve Arnott.
Working closely with PrettyGreen, we crafted a comedy video merging Cluedo Liars and Line of Duty. The result was a mockumentary-style teaser capturing the game's essence and showcasing Martin's comedy talent. It demanded attention.
Creating this video was a blast. Martin Compston's performance stole the show, delivering a standout, engaging video. The campaign gained press attention, generating buzz and PR for Hasbro and Cluedo Liars.
When a client with vision pairs up with an innovative filmmaker, incredible videos are born.
