Kenwood wanted a set of short films to showcase the Titanium Chef Patissier XL, their new all-in-one mixer. The content had to work globally and across a range of mediums and formats.
We went for an aspirational, elegant style, which lent itself to global distribution. We wanted to inspire people to cook through the videos, so the quality and presentation of the food was a big factor.
The campaign is going to be released in Sept 2020, so we'll get results soon.
We were able to pitch new styles and creative directions to Kenwood, including IGTV content — a first for the company. The videos will be released in September, so we’ll have results then.
We’ve made over 200 mins of video content for Kenwood in the past 18 months. We’ve been able to really get under the skin of their audience, and work with them to shape their brand direction.
Having a fun working relationship with agencies has always been important. The team are young and enthusiastic, with their finger on the pulse, and they seem genuinely vested in the work we are creating. They aren’t afraid to look at things differently and push the boundaries.