Kenwood wanted a unique and attention grabbing reveal film for their new Autograph Collection - highlighting the new colour and finish of the appliances. They also wanted 3 food films as part of the suite.
We played on the phrase ‘made for the spotlight’ to create a paparazzi, high-fashion feel to the film. We worked with our creative team to ensure we achieved the visually aesthetic shots that Kenwood were looking for. We combined this with motion graphics to create a truly unique film.
The campaign is going to be released in Sept 2020, so we'll get results soon.
We created a suite of assets that truly reflected the uniqueness of the product – bold and classy. The hero film to be used for attention-grabbing advertising and the food films to act as feeder content.
It was great fun creating films that are a bit different than Kenwood’s usual style. This gave us additional scope to play around with the visuals and motion graphics to create assets that stand out.
Having a fun working relationship with agencies has always been important. The team are young and enthusiastic, with their finger on the pulse, and they seem genuinely vested in the work we are creating. They aren’t afraid to look at things differently and push the boundaries.